tag:blogger.com,1999:blog-26365896005049963192024-03-08T08:43:14.381-08:00Job Search Blog: Get Paid to Help Me Land Position Near Lake ForestEarn a Referral Fee to Help Me Land Job Near to Lake Forest, ILAnonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-2636589600504996319.post-13312949930878675202011-03-12T05:46:00.000-08:002011-03-12T05:46:25.161-08:00Suspended PostingAs I have committed working with Aflac at <a href="http://giltner.biz/">Giltner.biz</a>, I won't be posting here for a while.Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-45753997863488307732011-03-06T12:03:00.000-08:002011-03-06T12:03:44.799-08:00Food for Thought (Adventures in Social Media Presence)<h1>What About The Face of Social Media?</h1>Think about the large brands and agencies that are considered leaders in this field and think about something that they have that their competitors don’t. A face of Social Media. Edelman Digital has <a href="http://twitter.com/armano" target="_blank">David Armano</a>, Ogilvy has <a href="http://twitter.com/rohitbargharva" target="_blank">Rohit Bargharva</a>, Ford has<a href="http://twitter.com/scottmonty" target="_blank"> Scott Monty</a>, GM has <a href="http://twitter.com/cbarger" target="_blank">Chris Barger</a>, WCG just gained <a href="http://twitter.com/aaronstrout" target="_blank">Aaron Strout</a>. These organizations are looked to for being leaders in the digital marketing/social media space they also have highly visible personalities that promote their efforts and raise awareness.<br />
<br />
<a href="http://www.theincslingers.com/2011/03/companies-need-a-face-for-social-media/">http://www.theincslingers.com/2011/03/companies-need-a-face-for-social-media/</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-16878830026750040892011-03-03T10:36:00.000-08:002011-03-03T10:36:17.931-08:00Research from Gartner Group (Customer Service)<a href="http://www.gartner.com/it/page.jsp?id=1570814">Link</a> to Gartner Group's thoughts on Social CRM:<br />
<br />
<br />
<blockquote><span class="Apple-style-span" style="font-family: verdana, arial, helvetica, sans-serif; font-size: 11px;">STAMFORD, Conn., March 3, 2011— During the next two years, 30 percent of leading companies will extend the goals of their online community activities to the design of enhanced service processes, such as social CRM, according to Gartner, Inc. Social CRM for customer service has the potential to bring new and dynamic methods for improving customer service, and in doing so is creating opportunities for new and existing providers in the customer service and contact center infrastructure markets.</span>"Social CRM for customer service has only recently entered into the realm of contact center infrastructure and customer service software components, where it has been met with significant hype despite a limited number of field deployments," said Drew Kraus, research vice president at Gartner. "There is strong corporate awareness, including at corporate executive levels, of social networks and their potential impact on corporate brand management and customer service perception. We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments despite the volatile and rapid evolution of social networks in general."</blockquote><div style="font-family: verdana, arial, helvetica, sans-serif; font-size: 11px;"></div><div style="font-family: verdana, arial, helvetica, sans-serif; font-size: 11px;"><br />
</div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-18833586408516947042011-02-26T16:15:00.000-08:002011-02-26T16:15:05.470-08:00Pattern is a fast, robust, general-purpose Python library for web mining<div style="color: #444444; font-family: Georgia, Times, serif; font-size: 13px; line-height: 16px; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.2em;"><em>Pattern</em> is a fast, robust, general-purpose Python library for web mining, text analysis and (upcoming in 1.1) graph visualization.</div><div style="color: #444444; font-family: Georgia, Times, serif; font-size: 13px; line-height: 16px; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.2em;">Extensive documentation can be found here:<br />
<a href="http://www.clips.ua.ac.be/pages/pattern" style="color: dodgerblue; outline-color: initial !important; outline-style: none !important; outline-width: initial !important;">http://www.clips.ua.ac.be/pages/pattern</a></div><div style="color: #444444; font-family: Georgia, Times, serif; font-size: 13px; line-height: 16px; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.2em;"><br />
</div><div style="color: #444444; font-family: Georgia, Times, serif; font-size: 13px; line-height: 16px; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.2em;"><a href="http://www.clips.ua.ac.be/news/version-10-of-the-pattern-web-mining-module">http://www.clips.ua.ac.be/news/version-10-of-the-pattern-web-mining-module</a></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-89502407915819773592011-02-24T09:06:00.000-08:002011-02-24T09:06:57.276-08:00A Recent Google-Slap (Overstock.com)Recent News (SEO)<br />
<br />
<a class="companyRollover link11unvisited" href="http://www.blogger.com/public/quotes/main.html?type=djn&symbol=GOOG"><span style="color: #093d72;">Google</span></a> Inc. is penalizing <a class="companyRollover link11unvisited" href="http://www.blogger.com/public/quotes/main.html?type=djn&symbol=OSTK"><span style="color: #093d72;">Overstock.com</span></a> Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant's search engine.<br />
Overstock's pages had recently ranked near the top of results for dozens of common searches, including "vacuum cleaners" and "laptop computers." But links to Overstock on Tuesday dropped to the fifth or sixth pages of Google results for many of those categories, greatly reducing the chances that a user would click on its links.<br />
<br />
<a href="http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsFifth">http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsFifth</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-49989044492690587362011-02-18T04:08:00.000-08:002011-02-18T04:08:08.114-08:00Google Social Search, a Recommendation Engine<span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">Google Social Search is</span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><a href="http://googleblog.blogspot.com/2009/10/introducing-google-social-search-i.html" style="color: blue;">not a new feature</a></span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">, but it wasn't that important until now. Google used to display at the bottom of the search results page a few links to pages created or recommended by your friends and social connections. The feature automatically obtained data from Google Reader, Google Buzz, Gmail Contacts, Twitter and other sites linked from your Google profile.</span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><br />
</span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><br />
</span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><a href="http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html" style="color: blue;">Google's blog announced</a></span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"> </span><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">that Social Search will be used to enhance Google results and will become a ranking signal. Social Search borrowed Hotpot's interface that annotates results with messages like "Dan rated this place 5 stars", so you can see why a page ranks so high.</span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Lucida Sans Unicode', Verdana, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><a href="http://googlesystem.blogspot.com/2011/02/google-social-search-recommendation.html">http://googlesystem.blogspot.com/2011/02/google-social-search-recommendation.html</a></span>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-65352106697553435942011-02-14T15:18:00.001-08:002011-02-20T00:49:58.968-08:00Digging Deeper into Facebook Pages: 11 Things You Need to Know.<div style="background-color: transparent; border: currentColor; color: black; overflow: hidden; text-align: left; text-decoration: none;">(Updated for clarity: This post is an excerpt and link to another blog...)<br />
<br />
Now that I’ve had a few days to play around with the changes Facebook has <br />
made in its Business Page product, and also to process those changes, I thought <br />
I would share a few things that you should consider as you move forward. Overall <br />
I like the changes, and I think you will too. But just remember: this is <br />
Facebook. They aren’t done yet. More changes are on the way.<br />
<br />
This is a rather long post, but here’s what you need to know. In some cases, <br />
I’ll explain ways to use the new features, along with ways you should avoid <br />
abusing them:<br />
<br />
<strong>1) Check your business category</strong> – When you click on the <br />
“Edit Page” button you’ll have access to a number of new behind the scenes <br />
features. Now, for the first time since you created your page, you have the <br />
chance to make sure you have categorized your business properly under “Basic <br />
Information”. Facebook has added quite a few new categories and subcategories. <br />
Having worked with a lot of clients I know that sometimes the old categories <br />
didn’t quite fit a lot of businesses, or the person who created the page <br />
mis-categorized the business. And once you set it up, you weren’t able to <br />
change it.<br />
<br />
<br />
Read more: <a href="http://inklingmedia.net/2011/02/14/digging-deeper-into-facebook-pages-11-things-you-need-to-know/#ixzz1DyhaigcI" style="color: #003399;">Digging <br />
Deeper into Facebook Pages: 11 Things You Need to Know</a> <a href="http://inklingmedia.net/2011/02/14/digging-deeper-into-facebook-pages-11-things-you-need-to-know/#ixzz1DyhaigcI" style="color: #003399;">http://inklingmedia.net/2011/02/14/digging-deeper-into-facebook-pages-11-things-you-need-to-know/#ixzz1DyhaigcI</a> <br />
<br />
Under Creative Commons License: <a href="http://creativecommons.org/licenses/by-nc-sa/3.0" style="color: #003399;">Attribution <br />
Non-Commercial Share Alike</a></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com4tag:blogger.com,1999:blog-2636589600504996319.post-43680004869996203392011-02-14T05:09:00.000-08:002011-02-14T05:09:03.412-08:00ATTENTIONOMICS: CAPTIVATING ATTENTION IN THE AGE OF CONTENT DECAY<div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: center;"><object height="417" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="500"></object></div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 18px; margin-left: 0px; margin-right: 0px; margin-top: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The essence of this deck is that attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it's going to be increasingly challenging to stand out.</div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 18px; margin-left: 0px; margin-right: 0px; margin-top: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Let's consider Twitter, for example. They are seeing a staggering 110 million tweets per day. And the volume is growing. But therein lies the challenge. Each tweet decays almost as soon as it is released. Some 92% of all retweets (and 97% of replies) are within the first 60 minutes <a href="http://www.sysomos.com/insidetwitter/engagement/" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;">according to Sysomos</a>.</div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 18px; margin-left: 0px; margin-right: 0px; margin-top: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: center;"><div class="posterousGalleryMainDiv" id="riwzaJchiw" style="margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a class="posterousGalleryMainlink" href="http://www.steverubel.com/attentionomics-captivating-attention-in-the-a?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+steverubel+%28SteveRubel.com%29#" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; text-decoration: underline; z-index: 0;"><img height="311" id="mainImage" src="http://posterous.com/getfile/files.posterous.com/steverubel/bJInoF5O1XoLLzkHQXEJZVEqjxNnIJFy0ishwLnl8iH4nMS09ZECXg5vBeKC/Twitter_decay.jpg.scaled.500.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="500" /></a></div></div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 18px; margin-left: 0px; margin-right: 0px; margin-top: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The situation in some ways is worse on Facebook where a <a href="http://www.imediaconnection.com/content/28429.asp" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;">highly personalized algorithm called EdgeRank</a> curates our feed based on personal affinities, content formats and timeliness. There's not just one Facebook but 500M Facebooks. And, <a href="http://vitrue.com/blog/2010/09/21/anatomy-of-a-facebook-post-vitrue%E2%80%99s-data-behind-effective-social-media-marketing/" style="color: black; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;">according to Vitrue</a>, the majority of us participate at top and bottom of the hour. This means that anything you post to your Facebook page needs to create a social surge well before then.</div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br />
</div><div style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.steverubel.com/attentionomics-captivating-attention-in-the-a">http://www.steverubel.com/attentionomics-captivating-attention-in-the-a</a></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-77300277120567557932011-02-13T15:27:00.000-08:002011-02-14T04:47:57.349-08:00The Dirty Little Secrets of Search<div class="articleBody" style="color: #333333; font-family: georgia, 'times new roman', times, serif; font-size: 10px; line-height: 15px; margin-bottom: 1.7em; margin-top: 1.5em;"><nyt_text></nyt_text><br />
<div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">2/14/2011 Update: A reaction to this article: <a href="http://battellemedia.com/archives/2011/02/this_is_news_jc_penney_and_link_farms.php">http://battellemedia.com/archives/2011/02/this_is_news_jc_penney_and_link_farms.php</a><br />
<br />
PRETEND for a moment that you are <a class="meta-org" href="http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org" style="color: #004276; text-decoration: underline;" title="More information about Google Inc">Google</a>’s search engine.</div></div><div class="articleInline runaroundLeft" style="clear: left; color: #333333; display: inline; float: left; font-family: georgia, 'times new roman', times, serif; font-size: 10px; line-height: 15px; margin-bottom: 10px; margin-left: 0px; margin-right: 15px; margin-top: 6px; width: 190px;"><div id="portfolioInline"><h3 class="sectionHeader" style="color: black; font-family: arial, helvetica, sans-serif; font-size: 1.4em; font-weight: bold; line-height: 1.2857em; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Add to Portfolio</h3><ul class="flush" style="list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-left: 0px;"><li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Yahoo! Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Time Warner Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Penney, J C, Co</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Google Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Bed Bath & Beyond Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">AT&T Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Samsonite</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">eBay Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Macy's Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Home Depot Inc</a></li>
<li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 1.2em; line-height: 1.25em; margin-bottom: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.nytimes.com/auth/login?URI=http://www.nytimes.com/2011/02/13/business/13search.html" style="background-attachment: scroll; background-clip: initial; background-color: transparent; background-image: url(http://graphics8.nytimes.com/images/apps/mytimes/add_content.gif); background-origin: initial; background-position: 0px 50%; background-repeat: no-repeat no-repeat; color: #004276; display: block; font-family: Arial, Helvetica, sans-serif; font-size: 1em; font-weight: bold; padding-bottom: 3px; padding-left: 22px; padding-right: 0px; padding-top: 4px; text-decoration: none;">Wal-Mart Stores Inc</a></li>
</ul><div class="refer" style="font-family: arial, helvetica, sans-serif; font-size: 1.1em; line-height: 1.182em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 2px;"><a href="http://markets.on.nytimes.com/research/portfolio/view/view.asp#sda" style="color: #004276; text-decoration: none;">Go to your Portfolio »</a></div></div><div class="inlineImage module" style="clear: both; margin-bottom: 12px; width: 190px;"><div class="image" style="margin-bottom: 2px;"><div class="icon enlargeThis" style="background-position: 0% 50%; background-repeat: no-repeat no-repeat; display: block; margin-bottom: 2px; padding-left: 16px; text-align: right;"><a href="http://www.nytimes.com/2011/02/13/business/13search.html?_r=1" style="background-image: url(http://graphics8.nytimes.com/images/icons/multimedia/enlarge_icon.gif); background-position: 0% 50%; background-repeat: no-repeat no-repeat; color: #004276; display: inline; font-family: arial, helvetica, sans-serif; font-size: 1.1em; padding-left: 15px; text-decoration: none;">Enlarge This Image</a></div><a href="http://www.nytimes.com/2011/02/13/business/13search.html?_r=1" style="color: #004276; display: block; text-decoration: none;"><img alt="" height="174" src="http://graphics8.nytimes.com/images/2011/02/13/business/JP-SEARCH-1/JP-SEARCH-1-articleInline.jpg" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial;" width="190" /></a></div><h6 class="credit" style="color: #909090; font-family: arial, helvetica, sans-serif; font-size: 0.9em; font-weight: normal; line-height: 1.223em; margin-bottom: 3px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: right;">Suzanne DeChillo/The New York Times</h6><div class="caption" style="color: #666666; font-family: arial, helvetica, sans-serif; font-size: 1.1em; line-height: 1.2727em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Doug Pierce of Blue Fountain Media examined J. C. Penney’s ranking on Google. His analysis suggested a world of intrigue in the search business.</div></div></div><div class="inlineLeft" id="readerscomment" style="background-attachment: scroll; background-clip: initial; background-color: #ebf1f5; background-image: url(http://graphics8.nytimes.com/images/global/borders/aColumnHorizontalBorder.gif); background-origin: initial; background-position: 0% 0%; background-repeat: repeat no-repeat; clear: left; color: #333333; float: left; font-family: georgia, 'times new roman', times, serif; font-size: 10px; line-height: 15px; margin-bottom: 20px; margin-left: 0px; margin-right: 15px; margin-top: 0px; width: 190px;"><h3 style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://graphics8.nytimes.com/images/article/comments/icons/comment_black.gif); background-origin: initial; background-position: 0% 50%; background-repeat: no-repeat no-repeat; color: black; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 1.133em; margin-bottom: 2px; margin-left: 10px; margin-right: 10px; margin-top: 7px; padding-bottom: 5px; padding-left: 15px; padding-right: 15px; padding-top: 5px;">Readers' Comments</h3><div class="content" style="background-attachment: scroll; background-clip: initial; background-color: #ebf1f5; background-image: url(http://graphics8.nytimes.com/images/global/borders/aColumnHorizontalBorder.gif); background-origin: initial; background-position: 0% 100%; background-repeat: repeat no-repeat; border-top-color: white; border-top-style: solid; border-top-width: 1px; padding-bottom: 13px; padding-left: 10px; padding-right: 10px; padding-top: 9px;"><blockquote style="font-size: 12px; margin-bottom: 6px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Readers shared their thoughts on this article.</blockquote><ul class="more" style="font-family: Arial, Helvetica, sans-serif; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-left: 0px;"><li style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; font-size: 11px; line-height: 1.2em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://community.nytimes.com/comments/www.nytimes.com/2011/02/13/business/13search.html" rel="3v" style="color: #004276; font-size: 1em; text-decoration: none !important;">Read All Comments (156) »</a></li>
</ul></div></div><div class="articleBody" style="color: #333333; font-family: georgia, 'times new roman', times, serif; font-size: 10px; line-height: 15px; margin-bottom: 1.7em; margin-top: 1.5em;"><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Someone types the word “dresses” and hits enter. What will be the very first result?</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines.</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">O.K., how about the word “bedding”? Bed Bath & Beyond seems a candidate. Or Wal-Mart, or perhaps the bedding section of <a href="http://amazon.com/" style="color: #004276; text-decoration: underline;" target="_">Amazon.com</a>.</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">“Area rugs”? Crate & Barrel is a possibility. Home Depot, too, and Sears, Pier 1 or any of those Web sites with “area rug” in the name, like <a href="http://arearugs.com/" style="color: #004276; text-decoration: underline;" target="_">arearugs.com</a>.</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">You could imagine a dozen contenders for each of these searches. But in the last several months, one name turned up, with uncanny regularity, in the No. 1 spot for each and every term:</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="meta-org" href="http://topics.nytimes.com/top/news/business/companies/penney_j_c_company/index.html?inline=nyt-org" style="color: #004276; text-decoration: underline;" title="More information about J. C. Penney Company.">J. C. Penney</a>.</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">The company bested millions of sites — and not just in searches for dresses, bedding and area rugs. For months, it was consistently at or near the top in searches for “skinny jeans,” “home decor,” “comforter sets,” “furniture” and dozens of other words and phrases, from the blandly generic (“tablecloths”) to the strangely specific (“grommet top curtains”).</div><div style="color: black; font-size: 1.5em; line-height: 1.467em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://www.nytimes.com/2011/02/13/business/13search.html?_r=1">http://www.nytimes.com/2011/02/13/business/13search.html?_r=1</a></div></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-55971686001766296232011-02-11T05:55:00.001-08:002011-02-11T05:55:34.276-08:00Pay Attention To These 7 Facebook Page Changes [VIDEO]<a href="http://socialfresh.com/pay-attention-to-these-7-facebook-page-changes-video/">http://socialfresh.com/pay-attention-to-these-7-facebook-page-changes-video/</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-75721189788605008882011-02-09T07:08:00.000-08:002011-02-09T07:08:33.610-08:00From the Bookshelf....<span id="btAsinTitle">Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)</span><br />
<br />
<span>Review:</span><br />
<span><a href="http://www.amazon.com/review/RDKN4A56BZ3Q/ref=cm_cr_pr_viewpnt#RDKN4A56BZ3Q">http://www.amazon.com/review/RDKN4A56BZ3Q/ref=cm_cr_pr_viewpnt#RDKN4A56BZ3Q</a></span>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-60510444122786377082011-02-08T08:16:00.001-08:002011-02-08T08:18:23.943-08:00Coping with Information Overload<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 20px; padding-top: 0px;"><span class="Apple-style-span" style="color: #444444; font-family: georgia, serif;"><span class="Apple-style-span" style="font-size: 15px;"><b></b></span></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: georgia, serif;"><b>For all the benefits of the information technology and communications revolution, it has a well-known dark side: information overload and its close cousin, attention fragmentation. These scourges hit CEOs and their colleagues in the C-suite particularly hard because senior executives so badly need uninterrupted time to synthesize information from many different sources, reflect on its implications for the organization, apply judgment, make trade-offs, and arrive at good decisions.</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: georgia, serif;"><b><br />
</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: georgia, serif;"><b>The importance of reserving chunks of time for reflection, and the difficulty of doing so, have been themes in management writing for decades. Look no further than Peter Drucker’s 1967 classic, The Effective Executive,1 which emphasized that “most of the tasks of the executive require, for minimum effectiveness, a fairly large quantum of time.” Drucker’s solutions for fragmented executives—reserve large blocks of time on your calendar, don’t answer the phone, and return calls in short bursts once or twice a day—sound remarkably like the ones offered up by today’s time- and information-management experts.</b></span><br />
</div><div style="color: #444444; font-family: Georgia, serif; font-size: 15px; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 20px; padding-top: 0px;"></div><div style="color: #444444; font-family: Georgia, serif; font-size: 15px; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 20px; padding-top: 0px;"><a href="http://www.mckinseyquarterly.com/Organization/Talent/Recovering_from_information_overload_2735">http://www.mckinseyquarterly.com/Organization/Talent/Recovering_from_information_overload_2735</a></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-37936074344924549872011-02-07T07:12:00.000-08:002011-02-09T07:11:30.013-08:00Job Search: Using a Profession Service to Update Your ResumeJob seekers may need a few touch-ups and added professionalism for their Resume. Recently, Laurie Walker at the <a href="http://www.diamondhrgroup.com/">Diamond HR Group</a> provided me a great value in Resume consultation. She provided me with an updated format, updated content, and deliverables of paper and electronic copies at a reasonable fixed price.<br />
<br />
Visit Diamond's web page to see the wide variety of skills available for organizations and job hunters.Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-81312594529612977292011-02-06T11:00:00.001-08:002011-02-06T11:00:32.782-08:00HOW TO: Design & Program a Facebook Landing Page for Your Business<span class="intro"><em>Jonathan Goldford is a partner at <a href="http://www.jgvisual.com/" target="_blank">JG Visual</a>, an Internet strategy company that works with organizations to develop and implement their online presence. You can connect with Jonathan on the JG Visual <a href="http://www.facebook.com/jgvisual" target="_blank">Facebook Page</a>.</em></span><br />
<br />
Right now Facebook Pages and custom landing pages are bigger than bottled water was on December 31, 1999. Michael Jackson, Lady Gaga, Starbucks, and the TV show <em>House</em> each have more than fifteen million “Likes” and are growing rapidly.<br />
<br />
<a href="http://mashable.com/2011/02/04/design-facebook-landing-page/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29">http://mashable.com/2011/02/04/design-facebook-landing-page/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-55852545351549873022011-02-03T15:16:00.000-08:002011-02-03T15:16:29.904-08:00New White Paper: Evidence-Based Search MarketingSearch marketers are under increasing pressure to deliver better results at lower costs. But the field of search marketing is relatively immature, and much of the research and emerging standards that gets published comes with minimal oversight and critical review. Search marketing specialists must find new ways to efficiently process this dynamic and ever-increasing set of best practices, and efficiently apply them in order to improve the outcomes of their campaigns.<br />
<a href="http://www.thesearchagency.com/whitepapers/TSA-White-Paper-Evidence-Based-Search-Marketing.pdf" onclick="javascript:pageTracker._trackPageview('/out/www.thesearchagency.com/whitepapers/TSA-White-Paper-Evidence-Based-Search-Marketing.pdf');" target="_blank">Evidence-based search marketing</a> (EBSM) is a new approach to campaign management in which search marketing specialists are empowered with actionable evidence, relevant data, and decision-support technology to improve results and efficiency. Based on the principles of evidence-based medicine, EBSM offers search marketers a rigorous process to conduct original research, objectively review secondary research and industry developments, maintain a library of evidence-based best practices and apply them to their daily campaigns. <br />
<a href="http://www.thesearchagents.com/wp-content/uploads/2011/01/evidence_based_search_marketing.png" onclick="javascript:pageTracker._trackPageview('/out/www.thesearchagents.com/wp-content/uploads/2011/01/evidence_based_search_marketing.png');"><img alt="" class="alignright size-medium wp-image-9496" height="263" src="http://www.thesearchagents.com/wp-content/uploads/2011/01/evidence_based_search_marketing-300x263.png" title="evidence_based_search_marketing" width="300" /></a><br />
<br />
<a href="http://www.thesearchagents.com/2011/01/new-white-paper-evidence-based-search-marketing/">http://www.thesearchagents.com/2011/01/new-white-paper-evidence-based-search-marketing/</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-37731908914846266962011-02-02T07:02:00.000-08:002011-02-02T07:03:35.629-08:00Google Hotpot now on Google.com and around the world<div class="date-header"><blockquote><div class="date-header">2/01/2011 06:10:00 PM </div><div>Back in November, <a href="http://google-latlong.blogspot.com/2010/11/discover-yours-local-recommendations.html">we introduced Hotpot</a>, a new local recommendation engine powered by you and your friends. Using Hotpot is simple: you rate places on <a href="http://google.com/hotpot">google.com/hotpot</a>—restaurants, hotels, cafes—and add friends on Hotpot whose opinions you trust. Then the next time you perform a search, Google will serve up personalized results, listing places based on your tastes, as well as recommendations from your friends.</div></blockquote><a href="http://googleblog.blogspot.com/2011/02/google-hotpot-now-on-googlecom-and.html">http://googleblog.blogspot.com/2011/02/google-hotpot-now-on-googlecom-and.html</a></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-29601022187885035392011-01-31T03:29:00.000-08:002011-01-31T03:31:25.068-08:00Want to Make a Splash on the Web? What to Do Before that Big CannonballFrom <a href="http://www.hugoguzman.com/2011/01/the-social-media-approach-that-nobody-wants-to-hear/">Hugo Guzman</a>: <br />
<br />
What I told that they needed to do, before being able to collect the social media currency they coveted:<br />
<ul><li>Build a website that is conversion friendly and sticky (e.g. is intuitive and makes it easy for users to interact with it and share with friends)</li>
<li>Begin engaging within relevant Facebook groups & posting on relevant Facebook pages (not with promotional messaging, but instead with content that adds value to the community)</li>
<li>Begin following relevant Twitter users and retweet the content of said Twitter users</li>
<li>Begin commenting on influential blogs and forums (not with promotional messaging, but with content that adds value to the community)</li>
<li>Begin linking to said blogs and forums from within their own site’s content</li>
<li>Begin attending industry events and mingling with influential peers (don’t just promote yourself or your brand. Add value to the conversation)</li>
<li>Begin to gradually connecting with these influencers via email and other online communication channels (not to promote yourself, but to genuinely connect and add value to their efforts)</li>
<li>If they have a substantial email database, start thinking about innovative ways to encourage email subscribers to engage with your social profiles and social content (some of your subscribers might be influencers)</li>
<li>Think about the proportion of your perspective consumers that prefer to consume contact via mobile devices (including tablets) and then figure out what you’re going to do to accommodate them (some of your niche’s influencers might prefer mobile formats)</li>
</ul>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-79310266636704031352011-01-30T09:48:00.000-08:002011-01-30T09:48:33.279-08:00What are You Doing with Mobile Connection?<blockquote>Mobile is a simple, easy addition to enhance awareness as a companion to other marketing.<div id="topGraph">When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the <a href="http://www.nfl.com/superbowl/45">Super Bowl</a> – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their favorite commercial last year, I was taking careful note of how these big-ticket advertisers actually had a mobile-friendly destination as part of their campaign.</div></blockquote><br />
<blockquote>In my not-so-scientific observation, of the 27 advertisers who shelled out millions each for massive commercial exposure, 23 of them did not have a mobile web destination available.</blockquote><br />
<blockquote>So, why does that matter?</blockquote><a href="http://lunchpail.knotice.com/2011/01/24/adding-mobile-to-enhance-advertising/">http://lunchpail.knotice.com/2011/01/24/adding-mobile-to-enhance-advertising/</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-2291559376276560642011-01-30T09:41:00.000-08:002011-01-30T09:41:32.811-08:00Ideas for Action...,<div id="blog_banner" style="clear: both;"> <div id="womtitle"> <a href="http://www.articulate.com/blog/"><img alt="Articulate: Word of Mouth Blog" height="161" src="http://www.articulate.com/images/wom_header.jpg" width="472" /></a> </div><div class="about"> <img alt="Gabe Anderson" height="85" src="http://www.articulate.com/images/pic_gabe.jpg" width="75" /> <strong>Word of Mouth</strong> is the Articulate blog, hosted by Director of Customer Advocacy Gabe Anderson.<br />
Gabe loves to share his passion for all things tech and enjoys learning from Articulate customers around the world.<br />
<a class="default" href="http://www.articulate.com/contact/gabe/">Contact Gabe</a> or follow him on Twitter <a class="default" href="http://twitter.com/gabeanderson">here</a>.<br />
</div></div><div class="title"> <h1><a href="http://www.articulate.com/blog/13-cool-e-learning-ideas-youll-want-to-get-your-hands-on/" rel="bookmark" title="Permanent Link to 13 Cool E-Learning Ideas You’ll Want to Get Your Hands On">13 Cool E-Learning Ideas You’ll Want to Get Your Hands On</a></h1><div class="date">Monday, January 17th, 2011 by jeanette </div><div class="comments"><a class="icon" href="http://www.articulate.com/blog/13-cool-e-learning-ideas-youll-want-to-get-your-hands-on/#comments">1 Comment</a></div></div><br class="clear" /> <em>This guest blog post is by Articulate Community Manager <a href="http://twitter.com/jeanettebrooks">Jeanette Brooks</a>.</em><br />
<hr /> <div style="text-align: center;"><img alt="" class="alignnone" height="516" src="http://articulate-wom.s3.amazonaws.com/blog/wp-content/uploads/2011/01/highfive.png" title="High five from the Articulate Community!" width="461" /></div>Yep, it’s Monday and we’re back with another recap of how-tos, conversations, tips, and insights from the Articulate community. Below you can check out a generous handful of all kinds of good stuff from the week that just ended.<br />
<br />
<a href="http://www.articulate.com/blog/13-cool-e-learning-ideas-youll-want-to-get-your-hands-on/">http://www.articulate.com/blog/13-cool-e-learning-ideas-youll-want-to-get-your-hands-on/</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-19903639920800241212011-01-30T08:11:00.000-08:002011-01-30T08:11:39.568-08:00"How To" Activate & Deploy Your “Ambassador Army”<blockquote>Occasionally, when we present a client with a robust communications plan, chock-a-block full of public engagement strategies, we get the “deer in the headlights look” and an exasperated “we can’t deliver on this plan, we don’t have the manpower!”. The irony of this is that every company we propose an aggressive approach to actually does have the resources to engage the public, in the form of a built-in-army of ambassadors, AKA your employee base. A group of committed, engaged, educated and loyal people, many of whom are proud of what they do and proud of you as their employer.<br />
A great example from 2010 was Edelman client TransLink engaging their employees to work out on the transit system during the 2010 Olympics to provide directions and encouragement to locals and visitors to the city. The approach was well received by the public and employees felt trusted and valued by their employer. A word of warning here however, we are not advocating to send your staff out willy-nilly into the world unarmed, like lemmings over a cliff. And we are certainly not suggesting every employee is going to be your best spokesperson to the public.</blockquote><br />
<a href="http://edelmandigital.com/2011/01/26/activating-deploying-your-ambassador-army/">http://edelmandigital.com/2011/01/26/activating-deploying-your-ambassador-army/</a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-85109499274986187342011-01-29T13:44:00.000-08:002011-01-29T13:52:56.095-08:00Amy Gallo: Managers who want to recognize employees for good work have many tools at their disposal.<blockquote>Managers who want to recognize employees for good work have many tools at their disposal. One of the more traditional ways to reward a top performer is to give her a promotion or raise or both. But how can you know whether someone is truly ready for the next challenge or deserving of that bump up in pay? HR policies and company culture often dictate when and how people move up in a company. However, managers in most companies have a good deal of input into the decision, and in some cases they are the ultimate decision makers. Whether you have this authority or not, promotions and raises need to be part of an ongoing discussion with employees about their performance.</blockquote><a href="http://blogs.hbr.org/hmu/2011/01/when-to-reward-employees-with.html">http://blogs.hbr.org/hmu/2011/01/when-to-reward-employees-with.html</a><br />
<br />
Amy Gallo can be found on Twitter <a href="https://twitter.com/#%21/amyegallo">here</a>.Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-88364366122238292402011-01-28T16:54:00.000-08:002011-01-28T16:54:32.462-08:00Google Keyword Tool Accuracy (Review)<div itxtvisited="1"><strong itxtvisited="1"><blockquote><div itxtvisited="1"><strong itxtvisited="1">Recommendations</strong></div><div itxtvisited="1"><br />
</div><div itxtvisited="1">Based on the results, it is not recommended that you rely solely on Google's Keyword tool for predictions that require high accuracy and sensitive computations, such as sales. Customer expectations set using this raw data can be difficult to achieve, because of the high uncertainty of the predicted results when compared with the actual impression figures.</div><div itxtvisited="1"><br />
</div><div itxtvisited="1">You can, however, use Google's Keyword tool as a “rough” guide or estimate, but it cannot be relied on by itself for making final financial decisions. In this case, it is recommended that you use the actual figures of search queries, such as those found in Google Webmaster Tools.</div></blockquote></strong></div><div itxtvisited="1"><br />
</div><div itxtvisited="1">To provide much more accurate estimates, it is recommended that you use the “exact” match type in getting search volume figures that coincide closely with the actual impression data.</div><div itxtvisited="1"><br />
</div><div itxtvisited="1">Finally, in keyword research, you can rely on Google's Keyword tool to determine those keywords that are good to target by simply looking at the search volume data. It cannot, however, be relied upon to provide accurate projections in terms of sales and actual traffic.</div><div itxtvisited="1"><br />
</div><div itxtvisited="1"><a href="http://www.seochat.com/c/a/Google-Optimization-Help/Is-Googles-Keyword-Tool-Accurate-Analysis-Using-Actual-Data/1/">http://www.seochat.com/c/a/Google-Optimization-Help/Is-Googles-Keyword-Tool-Accurate-Analysis-Using-Actual-Data/1/</a></div><br itxtvisited="1" />Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-12204059281124044672011-01-28T10:44:00.000-08:002011-01-28T10:44:31.629-08:00No Mobile Site? Don’t Make Your Customers Angry<div id="header"> </div><br />
<div id="topGraph">Reflecting on all the Holiday hustle and bustle, thank goodness the shopping trips are over. Running from this store to that, fighting the crowds of folks frantically searching for the perfect gift and the best deals.</div><div id="topGraph"> </div><div id="topGraph"> If you were anything like me, you found yourself standing in Toys R Us, staring at an empty shelf where that “just so perfect” gift used to be. After the initial panic subsided, what did I do? I grabbed my smartphone and went straight to the Internet. Was the item in stock online? Did another location have the item? Did a competitor have one?</div><div id="topGraph"> </div><div id="topGraph"><a href="http://lunchpail.knotice.com/2011/01/05/no-mobile-site-don%E2%80%99t-make-your-customers-angry/">http://lunchpail.knotice.com/2011/01/05/no-mobile-site-don%E2%80%99t-make-your-customers-angry/</a> </div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-6258238776564505162011-01-28T09:42:00.000-08:002011-01-28T09:42:35.512-08:00Industry ReviewAlterian’s Eighth Annual Survey How Engaged Is Your Brand?<br />
<br />
Executive Summary<br />
The marketing industry continues to move from mass communication to true personalized engagement with consumers. Social media is gaining ongoing momentum, allowing consumers to hold much more control over their interactions with brands. As marketers begin to embrace this new phenomenon, a true shift is taking place, abandoning what was once broadcasting and welcoming individualized interaction between the consumer and the brand. While simply including a customer’s name in marketing communication signifies some degree of personalization, individualization is far greater. The essence of ultimate engagement, individualization takes into consideration the customer’s preferences, including what they would like to receive, when and in what channel.<br />
<br />
<a href="https://docs.google.com/leaf?id=0B0yxfNar-nkFYWMzMmNmYzktYjYzNi00Y2ZiLWEyZjItMjkwNjg4Y2QwODEz&hl=en">Link to Entire Doc (PDF) </a>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0tag:blogger.com,1999:blog-2636589600504996319.post-31490063165243144902011-01-26T18:02:00.000-08:002011-01-26T18:02:15.379-08:00Here are some blog post suggestions to help you successfully build your blog and your personal brand.<div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><a href="http://thisisindexed.com/2010/07/when-its-mass-produced-the-effect-is-lost/" jquery1296093654750="3" rel="nofollow" target="_blank"><img align="right" alt="Ordinary v. Interesting cartoon" border="0" height="180" hspace="10" loaded="true" original="http://cdn.jobmob.co.il/images/articles/funny/ordinary-interesting-cartoon.png" src="http://cdn.jobmob.co.il/images/articles/funny/ordinary-interesting-cartoon.png" vspace="6" width="300" /></a><br />
For simplicity, I’m assuming that your personal brand is related to your profession.<br />
<br />
Read more at: <a href="http://jobmob.co.il/blog/blog-post-ideas-for-personal-brand-blogger/#ixzz1CCHIzLsw" style="color: #003399;">http://jobmob.co.il/blog/blog-post-ideas-for-personal-brand-blogger/#ixzz1CCHIzLsw</a></div>Anonymoushttp://www.blogger.com/profile/14630840126773177630noreply@blogger.com0