Pay Attention To These 7 Facebook Page Changes [VIDEO]

http://socialfresh.com/pay-attention-to-these-7-facebook-page-changes-video/

From the Bookshelf....

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Review:
http://www.amazon.com/review/RDKN4A56BZ3Q/ref=cm_cr_pr_viewpnt#RDKN4A56BZ3Q

Coping with Information Overload

For all the benefits of the information technology and communications revolution, it has a well-known dark side: information overload and its close cousin, attention fragmentation. These scourges hit CEOs and their colleagues in the C-suite particularly hard because senior executives so badly need uninterrupted time to synthesize information from many different sources, reflect on its implications for the organization, apply judgment, make trade-offs, and arrive at good decisions.


The importance of reserving chunks of time for reflection, and the difficulty of doing so, have been themes in management writing for decades. Look no further than Peter Drucker’s 1967 classic, The Effective Executive,1 which emphasized that “most of the tasks of the executive require, for minimum effectiveness, a fairly large quantum of time.” Drucker’s solutions for fragmented executives—reserve large blocks of time on your calendar, don’t answer the phone, and return calls in short bursts once or twice a day—sound remarkably like the ones offered up by today’s time- and information-management experts.

http://www.mckinseyquarterly.com/Organization/Talent/Recovering_from_information_overload_2735

Job Search: Using a Profession Service to Update Your Resume

Job seekers may need a few touch-ups and added professionalism for their Resume.  Recently, Laurie Walker at the Diamond HR Group provided me a great value in Resume consultation.  She provided me with an updated format, updated content,  and deliverables of  paper and electronic copies at a reasonable fixed price.

Visit Diamond's web page to see the wide variety of skills available for organizations and job hunters.

HOW TO: Design & Program a Facebook Landing Page for Your Business

Jonathan Goldford is a partner at JG Visual, an Internet strategy company that works with organizations to develop and implement their online presence. You can connect with Jonathan on the JG Visual Facebook Page.

Right now Facebook Pages and custom landing pages are bigger than bottled water was on December 31, 1999. Michael Jackson, Lady Gaga, Starbucks, and the TV show House each have more than fifteen million “Likes” and are growing rapidly.

http://mashable.com/2011/02/04/design-facebook-landing-page/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

New White Paper: Evidence-Based Search Marketing

Search marketers are under increasing pressure to deliver better results at lower costs. But the field of search marketing is relatively immature, and much of the research and emerging standards that gets published comes with minimal oversight and critical review. Search marketing specialists must find new ways to efficiently process this dynamic and ever-increasing set of best practices, and efficiently apply them in order to improve the outcomes of their campaigns.
Evidence-based search marketing (EBSM) is a new approach to campaign management in which search marketing specialists are empowered with actionable evidence, relevant data, and decision-support technology to improve results and efficiency. Based on the principles of evidence-based medicine, EBSM offers search marketers a rigorous process to conduct original research, objectively review secondary research and industry developments, maintain a library of evidence-based best practices and apply them to their daily campaigns.


http://www.thesearchagents.com/2011/01/new-white-paper-evidence-based-search-marketing/

Google Hotpot now on Google.com and around the world

2/01/2011 06:10:00 PM

Back in November, we introduced Hotpot, a new local recommendation engine powered by you and your friends. Using Hotpot is simple: you rate places on google.com/hotpot—restaurants, hotels, cafes—and add friends on Hotpot whose opinions you trust. Then the next time you perform a search, Google will serve up personalized results, listing places based on your tastes, as well as recommendations from your friends.

http://googleblog.blogspot.com/2011/02/google-hotpot-now-on-googlecom-and.html