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Monday, February 14, 2011
Digging Deeper into Facebook Pages: 11 Things You Need to Know.
(Updated for clarity: This post is an excerpt and link to another blog...)
Now that I’ve had a few days to play around with the changes Facebook has
made in its Business Page product, and also to process those changes, I thought
I would share a few things that you should consider as you move forward. Overall
I like the changes, and I think you will too. But just remember: this is
Facebook. They aren’t done yet. More changes are on the way.
This is a rather long post, but here’s what you need to know. In some cases,
I’ll explain ways to use the new features, along with ways you should avoid
1) Check your business category – When you click on the
“Edit Page” button you’ll have access to a number of new behind the scenes
features. Now, for the first time since you created your page, you have the
chance to make sure you have categorized your business properly under “Basic
Information”. Facebook has added quite a few new categories and subcategories.
Having worked with a lot of clients I know that sometimes the old categories
didn’t quite fit a lot of businesses, or the person who created the page
mis-categorized the business. And once you set it up, you weren’t able to