Saturday, March 12, 2011

Suspended Posting

As I have committed working with Aflac at, I won't be posting here for a while.

Sunday, March 6, 2011

Food for Thought (Adventures in Social Media Presence)

What About The Face of Social Media?

Think about the large brands and agencies that are considered leaders in this field and think about something that they have that their competitors don’t. A face of Social Media. Edelman Digital has David Armano, Ogilvy has Rohit Bargharva, Ford has Scott Monty, GM has Chris Barger, WCG just gained Aaron Strout. These organizations are looked to for being leaders in the digital marketing/social media space they also have highly visible personalities that promote their efforts and raise awareness.

Thursday, March 3, 2011

Research from Gartner Group (Customer Service)

Link to Gartner Group's thoughts on Social CRM:

STAMFORD, Conn., March 3, 2011— During the next two years, 30 percent of leading companies will extend the goals of their online community activities to the design of enhanced service processes, such as social CRM, according to Gartner, Inc. Social CRM for customer service has the potential to bring new and dynamic methods for improving customer service, and in doing so is creating opportunities for new and existing providers in the customer service and contact center infrastructure markets."Social CRM for customer service has only recently entered into the realm of contact center infrastructure and customer service software components, where it has been met with significant hype despite a limited number of field deployments," said Drew Kraus, research vice president at Gartner. "There is strong corporate awareness, including at corporate executive levels, of social networks and their potential impact on corporate brand management and customer service perception. We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments despite the volatile and rapid evolution of social networks in general."

Saturday, February 26, 2011

Thursday, February 24, 2011

A Recent Google-Slap (

Recent News (SEO)

Google Inc. is penalizing Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant's search engine.
Overstock's pages had recently ranked near the top of results for dozens of common searches, including "vacuum cleaners" and "laptop computers." But links to Overstock on Tuesday dropped to the fifth or sixth pages of Google results for many of those categories, greatly reducing the chances that a user would click on its links.

Friday, February 18, 2011

Google Social Search, a Recommendation Engine

Google Social Search is not a new feature, but it wasn't that important until now. Google used to display at the bottom of the search results page a few links to pages created or recommended by your friends and social connections. The feature automatically obtained data from Google Reader, Google Buzz, Gmail Contacts, Twitter and other sites linked from your Google profile.

Google's blog announced that Social Search will be used to enhance Google results and will become a ranking signal. Social Search borrowed Hotpot's interface that annotates results with messages like "Dan rated this place 5 stars", so you can see why a page ranks so high.

Monday, February 14, 2011

Digging Deeper into Facebook Pages: 11 Things You Need to Know.

(Updated for clarity:  This post is an excerpt and link to another blog...)

Now that I’ve had a few days to play around with the changes Facebook has
made in its Business Page product, and also to process those changes, I thought
I would share a few things that you should consider as you move forward. Overall
I like the changes, and I think you will too. But just remember: this is
Facebook. They aren’t done yet. More changes are on the way.

This is a rather long post, but here’s what you need to know. In some cases,
I’ll explain ways to use the new features, along with ways you should avoid
abusing them:

1) Check your business category – When you click on the
“Edit Page” button you’ll have access to a number of new behind the scenes
features. Now, for the first time since you created your page, you have the
chance to make sure you have categorized your business properly under “Basic
Information”. Facebook has added quite a few new categories and subcategories.
Having worked with a lot of clients I know that sometimes the old categories
didn’t quite fit a lot of businesses, or the person who created the page
mis-categorized the business.  And once you set it up, you weren’t able to
change it.

Read more: Digging
Deeper into Facebook Pages: 11 Things You Need to Know

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