Saturday, March 12, 2011
Sunday, March 6, 2011
What About The Face of Social Media?Think about the large brands and agencies that are considered leaders in this field and think about something that they have that their competitors don’t. A face of Social Media. Edelman Digital has David Armano, Ogilvy has Rohit Bargharva, Ford has Scott Monty, GM has Chris Barger, WCG just gained Aaron Strout. These organizations are looked to for being leaders in the digital marketing/social media space they also have highly visible personalities that promote their efforts and raise awareness.
Thursday, March 3, 2011
Link to Gartner Group's thoughts on Social CRM:
STAMFORD, Conn., March 3, 2011— During the next two years, 30 percent of leading companies will extend the goals of their online community activities to the design of enhanced service processes, such as social CRM, according to Gartner, Inc. Social CRM for customer service has the potential to bring new and dynamic methods for improving customer service, and in doing so is creating opportunities for new and existing providers in the customer service and contact center infrastructure markets."Social CRM for customer service has only recently entered into the realm of contact center infrastructure and customer service software components, where it has been met with significant hype despite a limited number of field deployments," said Drew Kraus, research vice president at Gartner. "There is strong corporate awareness, including at corporate executive levels, of social networks and their potential impact on corporate brand management and customer service perception. We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments despite the volatile and rapid evolution of social networks in general."