As you plan for the year ahead, it's time to consider how social media will change your company or brand in 2011.
Recently, we (Ant's Eye View) unveiled the Social Engagement Journey. Our creation of the Journey is based on having worked with some of the world's leading brands and understanding their challenges in becoming a socially engaged organization. We have observed that the Journey encompasses five stages of how the organization is operating internally as well as externally by connecting with customers.
http://www.churchofcustomer.com/2011/01/how-to-track-your-social-engagement-success.html
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