Sunday, January 30, 2011

What are You Doing with Mobile Connection?

Mobile is a simple, easy addition to enhance awareness as a companion to other marketing.
When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the Super Bowl – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their favorite commercial last year, I was taking careful note of how these big-ticket advertisers actually had a mobile-friendly destination as part of their campaign.

In my not-so-scientific observation, of the 27 advertisers who shelled out millions each for massive commercial exposure, 23 of them did not have a mobile web destination available.

So, why does that matter?

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